Tate’s Bake Shop adds cookies, branding to Hampton Jitney rides

Tate’s Bake Shop is teaming with Hampton Jitney on a summer activation that starts July 13, 2026, with a wrapped coach and complimentary Tiny Tate’s cookies on routes between New York City and the East End of Long Island. The move supports Tate’s new Baked Better campaign and leans into the two brands’ shared Hamptons roots.

Why it matters: - Tate’s Bake Shop is using a high-visibility transit partnership to extend its Baked Better campaign beyond retail and into a summer travel ritual. - The activation puts Tate’s in front of Hamptons-bound passengers during one of the busiest periods of the year out east. - Complimentary cookies and a branded coach turn the trip itself into part of the marketing.

What happened: - Tate’s Bake Shop and Hampton Jitney launched a summer partnership beginning July 13, 2026. - A Hampton Jitney vehicle is wrapped in Tate’s Bake Shop branding inspired by the company’s thin and crispy chocolate chip cookies and green bag. - Passengers on all Hampton Jitney trips between New York City and the East End of Long Island will receive complimentary Tiny Tate’s cookies while supplies last. - Tate’s said the activation is part of its new Baked Better brand campaign.

The details: - The wrapped vehicle includes two taglines: “Real Ingredients. Baked Better.” and “Follow us to The Bake Shop.” - The design is meant to reflect Tate’s focus on quality ingredients and Southampton roots. - Tate’s Bake Shop was founded in 1980 in Southampton, New York. - Hampton Jitney has operated since 1974 and connects New York City with the East End of Long Island. - Tate’s previously wrapped Hampton Jitney coaches, served cookies on select Hampton Ambassador trips, and partnered with Hampton Jitney’s North Fork Trolley Polar Express as its official cookie partner during the holidays. - Tate’s Bake Shop’s Baked Better campaign also includes influencer partnerships, paid media, dedicated email and SMS programming, and other brand touchpoints. - The campaign centers on Tate’s roots, crispy Chocolate Chip Cookies, and ingredients including butter, eggs and chocolate. - Tate’s says the brand has grown from a Southampton favorite into a nationally beloved cookie brand. - Tate’s Bake Shop now sells craft-baked cookies, cakes, pies, ice cream sandwiches and other baked goods. - Hampton Jitney is a family-owned motorcoach company that offers scheduled line runs, private charters, retail and custom tours, and local transportation. - Hampton Jitney says its coaches feature spacious seating, onboard amenities and a meticulously maintained fleet.

Between the lines: - The partnership is a regional branding play built around shared Hamptons identity, not just a product giveaway. - Tate’s is reinforcing its premium, heritage-driven image by tying the cookies to the trip east. - The collaboration also signals how Tate’s is using local nostalgia to support a broader national campaign.

What's next: - Tiny Tate’s cookies will remain available on eligible Hampton Jitney trips while supplies last. - Tate’s says additional Baked Better campaign activations will continue across digital, paid and influencer channels. - Travelers can follow Tate’s at @tatesbakeshop and learn more at Tate’s Bake Shop. - Hampton Jitney information, schedules and booking are available at Hampton Jitney.